June 10th 17.00-18.00 CEST

The shopping malls of the future; online marketplaces?

Dear  CMO goes TECH member, It’s time for our 13th CMO goes Tech event – and as usual, we’ll make sure to invite passionate thought-leaders and interesting speakers on stage. 

Tradera, CDON and Emakina will share their thoughts on Marketplaces. 

E-commerce giants like Amazon and Zalando boast huge third-party marketplaces online. These marketplaces offer ambitious business owners unique opportunities that traditional retail just can't match; instant access to billions of global consumers, a firm retail framework, a wealth of customer analytics, and software tools to assist sellers with inventory management, advertising pricing, fulfilment, and more.

Many people say that e-commerce will never completely replace in-store shopping. While blending online and offline consumer experiences could present a way to complement one another, we have a feeling that retailers are in a transition period and are still figuring out how in-store and online shopping best work together.

The event will take place via webinar link due to the current situation. We hope to be back with our normal events as soon as possible.

17.00 Welcome to the 13th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül HeperUlf Kruse, and Alexander Niléhn will kick off the event.

17.05 Emakina - Think local, act global
Jelle Sybesma - Senior marketplaces consultant at Emakina will guide you in the world of Marketplaces that are the shopping streets of today. Entering them, or even going international, comes with a lot of challenges and potential pitfalls, but is also within your reach.

17:25 Tradera - Fireside chat
Pierre Norberg - Head of Sales & Marketing at Tradera will share his thoughts on the circular economy and marketplaces both for now and the future. He will also touch upon what it takes to succeed in this fast-moving business.

17:35 Panel discussion
Jelle Sybesma - Senior marketplaces consultant at Emakina,
Pierre Norberg - Head of Sales & Marketing at Tradera,
Matilda Svensson, Partner Manager, CDON Marketplace
Jorrit Steinz, Founder and CEO at
Discussion on the topic marketplaces, challenges and success factors.  
Please prepare questions for the panel during the presentations.

18:00 Final

Looking forward to seeing you, 

Gül, Ulf & Alexander
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

Register now

All you need to know

This meetup will take place via Teams streaming service.
The webinar link will be sent out to you as part of the registration, so please check your spam if needed.

Looking forward to seeing you!

Register now

Speakers & Panel members

Matilda Svensson
Partner Manager, CDON Marketplace

Matilda joined CDON in August 2020 and has during the last year launched CDONs tech partner program and established valuable European partnerships for CDON Marketplace. She has a background from the software industry and has been working with partner management for +5 years. Matilda has a degree in marketing communications and studied at Nanyang Technological University in Singapore. Prior to joining CDON Matilda Svensson worked with Europeanpartnerships at inRiver.

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Jelle Sybesma
Senior Marketplaces Consultant Emakina

Jelle Sybesma is the business unit manager of the marketplaces department of the Emakina group but is also active as a Senior Marketplaces consultant for international operating clients. With over 10+ years of experience in various e-Commerce disciplines, varying from Omni Channel Marketing, digital transformations, campaign management and e-commerce management, he is now working on the expansion of the Growht Department of the Emakina Group.

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Pierre Norberg
Head of Sales & Marketing

Pierre Norberg is Head of Sales and Marketing at Tradera with a solid background from  brands such as L'Oreal and many years at Tradera. 

Starting his career at the L´Orèal group within both sales and marketing Pierre then joined Tradera 5 years ago. He is in charge of both Sales and Marketing and has been a vital part of the Tradera growth journey during the last years.

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Jorrit Steinz
Founder and CEO at

Jorrit Steinz is a creative and active entrepreneur enjoying the development and growth of new and exciting business opportunities. Steinz has more than 17 years of expertise in areas such as B2C, B2B, and D2C e-commerce, marketplaces, SaaS, and international platform strategies. He is a public speaker at various events and adviser on the rapid changes in the global retail landscape for brands, distributors, and large retailers.

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Organized by CMO goes TECH